What has always differentiated us at BBAC is that we truly care about people. We put our stakeholders first, coming through
for them when they need us most and going above and beyond to do what is right. This has helped us build lasting and
close relationships with our stakeholders, especially our clients.
We have redefined the traditional relationship banks have with their clients, incorporating care in our culture and
making it our daily mission. This, in turn, has resulted in a dynamic of comfort, trust and belonging between our
clients and us.
At the heart of our new identity is a symbol that embodies our culture of care and tells the story of our personal
relationships with our clients.
The interlocking circles portray pure equality between two true partners—BBAC represented in blue, and the client in aqua;
these partners are seamlessly connected in an embrace where each one is at the center of the other’s universe, and
where they both bring value to one another and grow together in mutual harmony.
We decided on this symbol because our clients are what is most important to us, and our principle focus has always
been to listen, understand and guide, offering products and services that revolve around them and their changing lifestyles
and needs. This has placed us at the center of their financial world and established us as the reference that they
turn to when they need support along their financial journeys.
